Radio Activa is a Colombian radio station that primarily focuses on rock music, targeting a young adult audience. It is part of the Caracol Radio network, which is owned by PRISA Group, a major Spanish media company. The station blends music programming with humorous and irreverent content, creating a distinctive and entertaining format. It has been a prominent player in Colombia's radio scene, known for promoting both international and local rock artists. Radio Activa broadcasts in several cities across the country and also streams online for a broader audience.