The Beat Playlist
"The Beat" is a branding commonly used by various radio stations in the United States, typically featuring rhythmic contemporary, urban contemporary, or hip-hop music formats. Examples include 93.7 The Beat (KQBT) in Houston, Texas, and 92.3 The Beat (formerly KKBT) in Los Angeles, California. Stations using "The Beat" branding often target younger, diverse audiences with a mix of current hits and classic tracks from the genres they specialize in. Each station operates independently, with programming and ownership varying by market.