NUiRADIO is an independent Russian online radio station known for its focus on alternative, experimental, and underground music. It was established to provide a platform for emerging artists and lesser-known genres, often featuring curated playlists and live DJ sets. The station has gained a niche audience for its non-commercial approach and emphasis on creative freedom. NUiRADIO also engages with its audience through social media and occasional cultural events. It operates primarily in Russian but appeals to a global audience interested in unique music trends.