The X

The X Playlist


"The X" is a branding commonly used by various rock, alternative, or modern rock radio stations in the United States. These stations often target younger demographics with a mix of new and classic alternative rock tracks. Examples include stations like 89X (CIMX-FM) in the Detroit/Windsor area (now rebranded) and 100.3 The X (KQXR) in Boise, Idaho. Each station under "The X" branding operates independently with its own programming and local focus. The name is typically associated with an edgy, modern aesthetic in radio broadcasting.

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