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99.7 NOW (KYLD) is a commercial Top 40/CHR (Contemporary Hit Radio) radio station based in San Francisco, California. It is owned by Audacy, Inc. and serves the broader San Francisco Bay Area. The station primarily plays current popular music, including hits from pop, hip-hop, and dance genres. Originally launched in 1958 under a different format, it adopted its current branding and format in 2009. Its studios are located in San Francisco, with its transmitter situated in the Sutro Tower.
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