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HITS 106.1 FM is a radio station based in Mexico, broadcasting on the frequency 106.1 MHz. It operates out of Ciudad Juárez, Chihuahua, and serves the Juárez–El Paso, Texas, metropolitan area. The station is owned by Grupo Siete and primarily airs a contemporary hit radio (CHR) format, featuring popular music and current chart-topping songs. Its call sign is XHHIT-FM, and it has been a prominent player in the regional radio market. The station's programming appeals to a young, dynamic audience with a mix of music, promotions, and entertainment segments.
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