Rádio Gonzagão is a Brazilian radio station dedicated to promoting and preserving the legacy of Luiz Gonzaga, the iconic "King of Baião." It primarily focuses on traditional Northeastern Brazilian music genres such as forró, xote, and baião, celebrating the cultural heritage of the region. The station serves as a platform for both classic and contemporary artists who are influenced by Gonzaga's work. Its programming aims to foster cultural pride and maintain the visibility of Brazil's rich musical traditions.