96X Memphis Playlist
96X Memphis was an alternative rock radio station located in Memphis, Tennessee, broadcasting on the frequency 96.1 FM under the call sign WIVG. The station was known for playing a mix of modern and classic alternative rock hits. It catered to a younger, music-focused audience in the Memphis metropolitan area. 96X was owned by Flinn Broadcasting but changed formats in 2023, transitioning away from its alternative rock identity.